Hi, I am Erika. I’m a digital marketing specialist with a focus on content creation, branding, and campaign strategy. I earned my MBA, combining creative skills with data-driven decision-making to help brands grow with purpose.

I’m a big-picture thinker with a strong analytical approach, ensuring every project I take on is thoughtful, strategic, and detail-driven. I never rush the process—preferring to dig deep, ask the right questions, and create work that’s both intentional and effective.

01 — Introduction

I’m always eager to learn new skills and continuously refine the ones I have. Whether I’m building a brand, analyzing data, or creating content, I’m driven by curiosity, precision, and purpose.

02 — Experience

With an MBA in marketing and over two years of experience as a digital marketing specialist at a law firm, I’ve developed a strong foundation in professional branding, content strategy, and campaign execution. I also freelance for small businesses, like a local fishing guide, where I apply those same skills to help build their presence from the ground up.

Here’s my career condensed to a few bullet points.

My work experience

Monsees & Mayer, P.C.

Marketing Specialist

Americorps - Eldon Middle School

Academic Coach

My education

University of Missouri - Kansas City (Master of Business Administration)

Jan 2023 - Dec 2024

University of Missouri - Columbia

2016 - 2020

Skills

Search Engine Optimization

Email marketing

Google Analytics

Brand strategy

Copywriting

Social media

Platforms & Software

Meta Business Suite

Mailchimp & Constant Contact

Ahrefs & SEMrush

Adobe Creative Cloud

GA, GSC & GTM

Canva

Reach out to me today with questions