01 — Project details
To help clients and potential clients feel more connected to our team, we launched the Spotlight Series—a video project designed to humanize our staff and showcase the people behind the legal work. Each video offers a glimpse into the personalities, passions, and values of the individuals who make up Monsees & Mayer.
02 — Creative process
All videography, lighting, audio, and editing for the Spotlight Series were handled entirely in-house. We used professional lighting setups and external microphones to ensure clean, high-quality footage, and captured each interview in a comfortable, conversational setting.
In one of the Spotlight Series videos, I featured one of our paralegals, highlighting both her professionalism and her personality. Through a relaxed interview and b-roll of her favorite hobby, pickleball, I aimed to show the approachable and well-rounded side of her.
One of our Spotlight videos features a paralegal who shared how biking helps her maintain a positive mindset while working on emotionally challenging cases, allowing her to continue showing up as her best self for the clients we serve.
We spotlighted the Child Advocacy Center to highlight the vital role they play in supporting children and families in our community, and to amplify the impact of their important work.
03 — Results
As a smaller firm, Monsees & Mayer values personal connection over mass reach, and the Spotlight Series was designed with that in mind. By sharing real stories from our team and advocacy partners, the videos helped us build trust with our community and reflect the compassionate, client-focused approach that defines our practice.
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